Feeling an information overload?
New week, new music video. This time were indulging on the clip “Floax” by DIGMA @digmabassmusic, directed by Lu Stach @lu.stach
“The video takes a look at the peak of our society’s technological development. A new species emerges, trying to protect Earth’s biodiversity. But powerless against the system’s hidden workings, it believes the only solution is to eliminate humanity. To avoid this, the species comes up with one last idea. The media becomes the stage for a huge propaganda campaign, centered around a music video. You are the audience watching this video.”
“This video calls to the sensitivity and imagination of a human being. It invites viewers to anticipate the disaster ahead, and offers enlightenment on the benefits of a lifestyle change.”
Writer and director of the video Lu Stach has found a unique perspective to explore a current topic – we love it. The post production phase of the video was made possible with the help of 54 participants helping fund it!
Want to explore? Check the insane BTS clips here: @lu.stach
Will “Floax” get nominated for BMVA 2025? Time will tell.
CREDITS
Writing & Directing: @lu.stach
Music: @digmabassmusic
Image, Montage: Lu Stach @lu.stach
Actress: Elodie Senigallia @elodie.senigallia
Production: Samuel B.Dutoo @samuelbouvierdutoo
Costume: Julie Keyser @juliekeyser
Makeup: Aurélie Rousseau @nekhropsy
Script, Runner: Martin A.Courageot @madvock_films
Set design: Samuel B.Dutoo @samuelbouvierdutoo & Lu Stach & @lu.stach
