
Dare to Imagine
Some ideas don’t just accompany music, they explode with it. The Best Concept category is all about the visionaries who refuse to play it safe, who turn a music video into a universe where anything can happen. Weird, wild, unexpected, these concepts grab you by the senses and don’t let go.
This year, the nominees blew the roof off normality. Worlds collide, rules are broken, and the ordinary becomes extraordinary. From psychedelic escapades to absurdly brilliant narratives, each video proves that creativity doesn’t need limits. Aliens? Check. Talking cows? Absolutely.
A dreamlike chaos that makes your head spin? You bet. And somehow, it all works, perfectly synced with the beat, the lyrics, and the mood of the song.
A killer concept doesn’t just support the music, it amplifies it, turning sound into story, rhythm into emotion, and visuals into a world you can step inside. The bolder, the stranger, the more memorable. That’s the magic of music video concepts: the weirder it gets, the more it stays with you.
From June 11th to 13th, join us at the festival and experience a collision of imagination, innovation, and chaos. Step inside worlds you didn’t know existed, watch ideas you never thought possible, and discover why the best concepts make music feel alive.
Grab your ticket, reality can wait, this is where the fun begins.
CREDITS (in order of appearance)
VALD – PROZACZOPIXAN @valdsullyvan
- Directors: Yanis De Andrade & Benjamin Setrouk @yaya_dade & @setrouduk
- DOP: Axel Chely @lenfantsoleil
- Editor: Shevin Kurugamage
- Production Company: BIEN VU PRODUCTION @bienvuprods
- Director: ZEP, Joachim Spruijt, Robin van Geemen @joaspruijt
- DOP: Robin van Gemeen @robinvangeemen
- Production Company: FutureFrank @futurefrank.xyz
Raye – Where Is My Husband @raye
- Director: The Reids @_thereids_
- Production Company: Anonymous Content @anoncontent
Ed Sheeran – Azizam @teddysphotos
- Director: Saman Kesh @saman_kesh
- DOP: Kaname Onoyama @kaname.onoyama
- Editors: Emma Blackman & Cartel
- Production Company: 42 Branded
Lilly Wood & The Prick – Christina @lillywoodandtheprick
- Director: Lucie Bourdeu @luciebou2
- DOP: Louis Evennou @louis_evennou
- Editor: Pierre Saunier
- Production Company: Hiersoir @hiersoir.tv
Tamara Flores – CHINGONA @tamarafloresssss
- Director: Rupert Höller & Harlock @ruperthoeller
- DOP: José Grimaldo @jomagrimaldo
- Editor: Rupert Höller
- Production Company: Cicatriz @cicatriz.tv
SEVDALIZA – HEROINA FT. LA JOAQUI@sevdaliza @lajoaqui
- Director: Tanu Muiño @tanumuino
- DOP: Nikita Kuzmenko @nikitakkkuz
- Editor: Carlos Font Clos
- Production Company: DRAMA
- Director: Alina Pasok @alina_pasok
- Production Company: KHABI MEDIA COMPANY @khabimedia
Apashe & Alina Pash – Kyiv @apashe @alinapash
- Director & Editor: Adrian Villagomez @adrian.villagomez
- DOP: Borya Borysov @boryaborysov
ABSOLUTELY – I JUST DON’T KNOW YOU YET @the.absolutely
- Director: Dano Cerny @dano_cerny

